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JoiUp 2025: Reimagining the Future of Malaysia’s Performing Arts

Published on 25/02/2025

JoiUp 2025 brought together key players in Malaysia’s performing arts industry for a night of innovation, collaboration, and celebration. Held at The Grey Box, GMBB, the annual performing arts gathering was themed "Next Level. Reimagined," reflecting the industry’s commitment to growth through creativity and data-driven insights.

Opening Video

Looking Back at 2024

2024 was a year of big strides and bold moves for CloudJoi. We kicked off with CloudJoi Connect 2, launched our first-ever Annual Data Report, and forged partnerships with key arts organisations. From hosting international guests at CloudJoi Connect 3 to breaking cultural barriers with JoiFest screenings, every step reflected our mission #ByArtsforArts.

Full Keynote

Driving the Industry Forward

The highlight of the night was our CEO, Dennis Lee, taking the stage to share key insights from the CloudJoi Annual Data Report 2024. The numbers speak for themselves—127% more active organisers, 66% increase in shows, 169,000 tickets, and RM14.5 million in revenue last year. But with more competition than ever, staying ahead means thinking bigger.

New Marketing & Planning Tools to Streamline Event Planning

To help organisers navigate the evolving landscape, we introduced several new tools like the Industry Calendar, AI-powered content creation, and audience engagement solutions—all designed to help event organisers sell more tickets and make a greater impact.

Industry Calendar: A shared calendar to avoid scheduling conflicts and plan better. Join Malaysia's Performing Arts Group by CloudJoi to submit and explore events. Request to join here.
AI-Powered Content Creation: Automates event listing and marketing materials.
Sales Simulator: Available on Dashboard 2 for organisers to test different pricing strategies and ticketing models.
Resources: A collection of marketing tools like auto-generated QR codes and ticketing embed codes.
Addons: Allows organisers to upsell products, merchandise, and VIP experiences alongside tickets.
Memberships: Enables the creation of loyalty programmes with exclusive perks for repeat attendees.
Insights: Provides analytics on marketing, sales, and audience engagement to optimise performance.

Early access to AI-Powered Content Creation & Insights can be requested here (launching in Q2).

Introducing CloudJoi Amplify

We also unveiled CloudJoi Amplify, a marketing programme designed to enhance show visibility through strategic media, F&B, and retail partnerships. By connecting productions with broader audiences, Amplify helps organisers increase exposure and ticket sales.

A Celebration of Creativity & Community

Of course, what’s a gathering of creatives without a spectacular performance? DiAbolution delivered an unforgettable Artistic AcroDiabolo act that embodied the futuristic spirit of JoiUp 2025. The night wrapped up with buzzing conversations, new connections, and exciting ideas for the future.

Moving Forward

JoiUp 2025 marks another step forward in CloudJoi’s mission to connect artists, producers, and audiences across Southeast Asia and beyond. As the industry continues to evolve, the event reaffirmed the power of collaboration and innovation in shaping the future of performing arts.

For more insights and to download the CloudJoi Annual Data Report 2024, click here.

1. Oriental Daily 東方Online: CloudJoi宣布2024最畅销十大演出　用数据来凝聚大马表演艺术行业
2. Arifin Azam: CloudJoi 2024 Data Deep Dive: More Shows, But Where Are the Audiences?
3. 访问The Interview: CloudJoi公布2024十大畅销演出盼以数据凝聚大马表演艺术
4. Eksentrika: Malaysians Love Spending More Money On Music And Comedy — Report